B.J. Palmer’s name is synonymous with Chiropractic and he is widely considered to be responsible for Chiropractic’s modern presence. However, he is not only responsible for bringing to light “The Great Communicator” of our bodies, the nervous system. He is also responsible for bringing to light “The Great Communicator”, late President Ronald Reagan.
In 1922, B.J. Palmer purchased his first radio station, WOC or “Wonders of Chiropractic”, which was operated from the rooftops of The Palmer school of Chiropractic. His station, WOC, reached almost a million people; educating the public about Chiropractic and becoming the first commercial radio station west of the Mississippi.
Ronald Reagan made his first appearance on W.O.C. announcing a homecoming football game for “5 dollars and bus fare” as he had just missed an open position at W.O.C.. His chance came later when he took a position announcing the Drake relays for WHO, the radio station that Palmer bought later in Iowa. His reporting was such a success that Palmer hired him on as the sports announcer when WHO obtained a permit for a 50,000 watt station, making it one of NBC’s most powerful and far reaching stations.
Ronald Reagan was not only an employee of Palmer, but was also a patient. He utilized Chiropractic to reach his full potential, and I think we all agree that he had plenty of it to reach.